As a prospective home buyer I have looked at a lot (and I mean a LOT) of real estate listings. Many of them have photos that are sub par, some have very bad photos and some have photos made by a professional photographer.
So why should realtors use a professional to photograph a property they are listing?
The following are a few reasons:
Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal).
83% of buyers cited pictures as very important. (investordetails.wordpress.com) .
Real estate agents who outsource listing photos earn twice as much as others (inman.com).
Professional Real Estate Photography Sells Homes 32% Faster (PR Newswire).
In Real Estate, A Picture Is Worth $1,000 or More (The Wall Street Journal).
Below is just one example that illustrates the difference between "snapshot" and a professionally produced real estate photograph.
Straight out of the camera can give results like this:
In the hands of a professional real estate photographer (i.e. your's truly) the final photo below:
The difference is clear.
If you are a realtor, hire a pro who can produce high quality photos of your listings. If you are selling your home, insist that your realtor hires a pro who can produce the same.